1. Introduction
This Cookie Policy aims to transparently and specifically explain how we use personal information collected through your use of our website. In this spirit, this Cookie Policy details how, when, and why we use cookies on our platform.
This website uses cookies not only to ensure that we provide a unique and personalized property search experience but also to share aggregated data with our technology partners, allowing us to continuously and comprehensively improve our website and your browsing experience.
By continuing to explore the ITHLUX website (at www.ithlux.com), you expressly agree to our Cookie Policy.
2. What are cookies?
Cookies are files containing small pieces of information that are stored and downloaded to your device whenever you visit a website (usually with a unique identifier). In the case of ITHLUX, these cookies will be used every time you visit www.ithlux.com (hereafter referred to as “Website” or “Platform”).
Some cookies will only be triggered when certain features are used, while ITHLUX may use other cookies that are generated and used continuously. In addition, ITHLUX and other external services may store permanent cookies, which are stored at the browser level on your access devices and are used every time you revisit the Website (provided they are set as necessary for the correct use of the platform). Temporary session cookies may also be used, which remain in your browser’s cookie file until you leave the Website.
You can find out more about the cookies we use from the list provided below. ITHLUX commits to updating this list quarterly, so it may not reflect the cookies currently in use at all times.
We may also use web beacons, tags, or scripts on our Website or in emails sent by ITHLUX or ITHLUX Consultants to better understand usage patterns on our Platform. The results of these can be reported based on third-party services, both on individual and aggregated data.
For more information about cookies, you can consult two platforms that provide more detailed information about cookies and have no commercial or legal relationship with ITHLUX: http://www.allaboutcookies.org or https://www.aboutcookies.org.
3. Why use cookies?
The use of cookies is virtually universal on all websites and does not harm the devices (computers, tablets, mobile phones) on which they are stored. Instead, cookies enhance the user experience on websites, improving performance and navigation. This is achieved by tailoring the content to the real needs and expectations of users.
Cookies enable the website to remember information about your visit, such as your preferred language, location, session frequency, and other variables that we consider relevant to make your real estate search experience more comfortable and efficient.
4. Cookies used
ITHLUX provides information about the cookies used on our website, as well as identifies the partner entities authorized to place cookies on our platform. The advantages of having these partners on our platform are also explained individually.
ITHLUX’s website, or emails sent by ITHLUX (or any of the Consultants), may contain links to other websites or applications, including those of our partners. If you access one of these links or applications, please note that the respective cookie policies are the sole responsibility of the entities that manage them. Therefore, be sure to read the cookie policies of other platforms or applications before using them.
ITHLUX uses four types of cookies on its platform:
a. Strictly Necessary Cookies
These cookies allow you to navigate the website and use most of the available features. Without these cookies, the real estate search service on the platform may not be provided, or it may not function correctly.
ITHLUX uses these cookies for the following reasons:
To enable our servers to respond to certain actions on the website or simply allow our users to browse the platform, as the website wouldn’t work on your device without these cookies.
To ensure a consistent user experience during your visit to ITHLUX’s website and to provide you with updated and consistent information.
To contribute to better dynamic distribution on www.ithlux.com to ensure the best speed and performance while browsing the platform.
To ensure a consistent experience, even when ITHLUX implements improvements on the website.
Cookie Name: Google Analytics
Responsible Entity: Google Inc.
Reason for Using the Cookie: Session tracking, page navigation, and interaction with content for statistical purposes.
- Cookie Name: ITHLUX
- Responsible Entity: ITHLUX
- Reason for Using the Cookie: Anonymous session recording, kept from the moment you enter this website until you leave, to remember user preferences.
- Cookie Name: Cookie Consent
- Responsible Entity: Silktide Ltd.
- Reason for Using the Cookie: Records the user’s consent to our cookie policy.
b. Performance Cookies
These cookies are used anonymously to create and analyze statistics in order to enable continuous improvement of the website. This leads to an increasingly better user experience for those looking to buy or rent a property.
ITHLUX uses these cookies for the following reasons:
Analysis Purposes: We use Google Analytics to better understand how customers are using the platform, helping with performance management and website design. Google will store this information, so you can consult Google’s Privacy Policy at google.com/intl/en/policies/privacy for more details.
Testing Purposes: To test different product design combinations and improve the customer’s experience when searching for a new home or business location, as well as to enhance the performance of ITHLUX’s real estate portal.
- Cookie Name: Google Analytics
- Responsible Entity: Google Inc.
- Reason for Using the Cookie: Session tracking, page navigation, and interaction with content for statistical purposes.
- Cookie Name: ITHLUX
- Responsible Entity: ITHLUX
- Reason for Using the Cookie: Anonymous session recording, maintained from the moment you enter this website until you leave, to remember user preferences.
c. Functionality or Preference Cookies
These cookies store user preferences regarding the use of the website, eliminating the need to configure them every time you visit the platform from the same device.
ITHLUX uses these cookies for the following reasons:
- Maintaining website settings, such as your language preference.
- Enhancing platform usability, for example, prefilling certain fields based on previous navigation.
- Detecting whether a particular functionality has been used or not (for example, avoiding the same contact form being filled out by the same user).
- Fulfilling a user request, such as sending a comment.
- Personalizing the browsing experience on www.ithlux.com, with relevant highlights based on your previous searches, views, and contacts.
- Cookie Name: Google Translate
- Responsible Entity: Google Inc.
- Reason for Using the Cookie: Records the user’s chosen language to provide automatic translation services during navigation.
- Cookie Name: Google Maps
- Responsible Entity: Google Inc.
- Reason for Using the Cookie: Collects anonymous information about interactions with the map for statistical purposes. (Used only by Google)
The first three categories of cookies (strictly necessary, performance, and functionality or preference) are essential to maintain the platform’s efficiency, effectiveness, and ease of use, as well as to ensure an immersive and consistent user experience. As such, we do not allow these cookies to be disabled independently.
The ITHLUX website also uses features that are entirely managed by third-party entities external to ITHLUX, such as the “Share” or “Like Page” button from Facebook. These features may collect the user’s IP address, the pages visited on the platform, and generate a cookie to ensure that the feature behaves as expected. User interaction with these tools is exclusively governed by the Privacy Policy of the respective entities.
The main advertising and media partners that may place cookies on your computer when visiting the ITHLUX platform are listed below, with links to their websites, where you can review their Privacy Policies and information on cookie control and opt-out options.
- Partner Name: Google Inc.
- Reason for Partnership: Cookies primarily relate to the analysis of traffic dynamics to allow the anonymized characterization of usage profiles based on user location, origin, and destination, as well as to display maps associated with properties or ensure that content is presented in the most relevant language for the user’s geographic location.
- Privacy Policy on Partner’s Website: Open
- Partner Name: Addthis Inc.
- Reason for Partnership: Session recording and interaction with content for statistical and social media sharing purposes.
- Privacy Policy on Partner’s Website: Open
- Partner Name: Hotjar Ltd
- Reason for Partnership: Pages visited during navigation for statistical purposes and behavioral analysis.
- Privacy Policy on Partner’s Website: Open
- Partner Name: Facebook Inc.
- Reason for Partnership: Recording user activity and interaction with Facebook content for behavioral analysis, ad interactions, and statistical purposes (used only by Facebook).
- Privacy Policy on Partner’s Website: Open
- Partner Name: Silktide Ltd.
- Reason for Partnership: Records user consent to our cookie policy.
- Privacy Policy on Partner’s Website: Open
At any time, you can check and manage your advertising cookies by visiting: http://www.youronlinechoices.com/pt/your-ad-choices.
5. Managing Cookies
Users can always configure their devices and the browsers they use to accept all or some cookies, to notify them whenever a cookie is issued, or to never receive cookies. To easily and intuitively manage your cookies from your browser, you can use one of the links below:
For more information on “Private Browsing” and cookie management in the Firefox browser, click here For more information on “Incognito Mode” and cookie management in the Chrome browser, click here For more information on “Private Browsing” and cookie management from the Internet Explorer browser, click here For more information on “Private Browsing” and cookie management from the Safari browser, click here For more information on “Private Browsing” and cookie management in the Opera browser, click here
If you prefer to restrict, block, or delete cookies that ITHLUX uses on its platform, you will automatically consider this website as an “untrusted” entity, which means that a significant part of the available functionalities may not behave as expected.
